Magento is known for its comprehensive features, scalability, and flexibility, all of which make it an ideal e-commerce platform. It has the capability of crafting rich functionalities and amazing shopping experiences on e-commerce stores of all sizes and for all kinds of businesses. However, merchants have a wide array of options with the likes of Shopify, Wordpress, Drupal, and PrestaShop. Therefore, it is reasonable for them to ask the question why they should opt for Magento store development in spite of these options. There is a need to delve deeper into the pros and cons of the platform as well as consider your own specific requirements before taking this decision.
Why choose Magento?
- Customizable UI: Magento offers a customizable user interface so that the merchants can change the theme or layout of the online stores while maintaining a single back-end. In this way, they can deliver better experiences as well as increase the conversion rate
- Catalog Management: It facilitates catalog management, which is an essential function that every e-commerce store needs. Stores of any size need to upload multiple products and add attributes such as SKU number, description, model, price, URL path, thumbnail image, etc. With this feature, it is possible to upload thousands of products with a single click as well as manage functions such as up-selling, cross-selling, wish lists, comparisons, etc.
- Multi-store Management: Another reason that the platform is favored is that it supports multi-store functionality. Sellers can create multiple selling stores on a single back-end system so that they can extend their customer base.
- Multiple pricing: In addition to the multi-store feature, it also provides an option for multiple pricing. In simple words, the seller can offer a single product at varying prices to different customer groups. This feature is particularly useful for B2B sellers who need to have multiple pricing for different accounts.
- Product alerts: Magento's product alert feature plays a key role in enhancing the shopping experiences and boosting online sales. With this feature, it is possible to provide notifications related to special offers and availability of the products that were out-of-stock earlier.
Why not choose Magento?
- Resource-intensive: Despite being a powerful and scalable platform, it has the disadvantage of being resource-intensive. It requires heavy servers to work, which elevates the operational costs. This makes the platform less suitable for smaller stores.
- Skill Requirement: Managing Magento stores requires technical expertise as the merchant himself may come across numerous complexities while updating or modifying it.
- Regular Maintenance: A merchant who chooses this platform would have to get maintenance services from an expert Magento development company in gurgaon. The reason is that it requires constant ongoing maintenance to keep the store running seamlessly all the time. This can make it a costly choice for businesses, particularly the small ones.
Conclusion
Magento is synonymous with scalability and this makes it more suitable for growing businesses that are going to expand in future. Enterprises should seek expert advice from e-commerce platform specialists to choose a suitable platform for their online stores. Orange Mantra is a leading agency that caters expertise in the platform. It offers expert services for web development services in Delhi NCR.
Magento is synonymous with scalability and this makes it more suitable for growing businesses that are going to expand in future. Enterprises should seek expert advice from e-commerce platform specialists to choose a suitable platform for their online stores. Orange Mantra is a leading agency that caters expertise in the platform. It offers expert services for web development services in Delhi NCR.
